The EcoSport is the latest �One Ford� global product, a vehicle designed to help expand Ford's footprint in the world's fastest-growing auto markets, including India. It will be the second of eight products Ford plans to bring to India by mid-decade for which the company will invest US$ 2 billion in the development and production of the new vehicles.
Though the EcoSport shares plenty of bits with the new Fiesta saloon under the skin, it looks completely different, and you would be hard-pressed to tell that the two have anything in common.
What is plainly clear is that the design definitely has SUV written all over it. The five-door EcoSport gets chunky, technical styling, and a very space-efficient interior. A large trapezoidal front grille dominates the front end, while the front headlights are slimmer and more technical than on the Fiesta.
The lower front bumper and side sills get cladding, while there are also muscular wheel arches and a fixed spare wheel at the back to further emphasise its off-road intentions. The roof gets chrome rails and the rear side windows have the familiar Ford upwards kink in the window line.
The EcoSport, which cleverly combines the charm of an SUV, the frugality of small engines, cutting-edge styling and a very affordable price tag somewhere in the region of Rs 7-9 lakh, has the makings of a winner. At that price, it will provide a genuine alternative to a midsize car or even a premium hatchback.
Though the Premier Rio was technically the first compact SUV in the market, the EcoSport will be the first serious player in this virgin niche. This could give Ford a big first-mover advantage in a segment that could explode.
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