Kia Hooks its Belgium CEO up to a Lie Detector to Dispel Doubts About 7 Year Warranty

If there�s one thing South Korea�s Kia does better than any other automaker, it is offering especially long warranties. In Belgium, for instance, the warranties across their entire range of vehicles extend to seven years.
That�s no mean feat, though intriguingly Kia Belgium have found that a lot of new car buyers believe the seven year warranty scheme is too good to be true. Either there�s a catch, or it doesn�t cover all Kia models, or there�s some extra charges that need to be paid first.
To counteract these rumours, and gain some additional customers, Kia Belgium hooked its General Manager Benoit Morrene up to a polygraph (lie detector) and let the general public ask him questions in an online, streamlining environment.