VW�s Force is Strong: German Brand Scoops 34 Awards in Cannes

Volkswagen won an amazing 34 �Lions� in the 58th International Festival of Creativity in Cannes. The German automaker, which came away with more awards than ever before (8 Golden, 14 silver and 11 Bronze), also won a �Titanium Lion� for the �Think Blue� campaign.
However, the star of the show was, of course, �The Force�, Volkswagen�s extremely successful TV ad that features a Lilliputian Darth Vader wannabe and the new Passat. This ad alone, which has been watched by over 40 million viewers on Youtube, won three awards, two Gold and one Bronze.