Showing posts with label Ford Explorer. Show all posts
Showing posts with label Ford Explorer. Show all posts

2011 Ford Explorer Found Hiding Behind Marketing Team Boss

Ladies and gents, we present to you Amy Marentic, FoMoCo's car, crossover and SUV marketing manager. And oh, the vehicle stalking her is the forthcoming, 2011 Ford Explorer. The Dearborn automaker released this new teaser photo as Marentic was recently interviewed by Reuters on the 2011 Explorer, which is expected to be officially revealed in July.

In that interview, she talked about what led the company to "reinvent" the Explorer and how Ford will try to win back customer loyalty.

"Right now six out of 10 who own an Explorer defect to another brand," said Marentic. "We want to switch that around and keep all of those customers like we used to in the early to mid-1990s."

To achieve this, Ford says that the new Explorer will retain many of the capabilities of a traditional SUV, with three rows of seats for up to seven adults, and the ability to tow a 19-foot boat, adding to the equation an improved ride, sharper handling and at least a 25 percent improvement in fuel economy over the current Explorer's 14 mpg city and 20 mpg highway numbers.

2011 Ford Explorer SUV: Lame Teaser Pictures Round 3


No really, Ford is in fact trying to convince us that it is teasing the new explorer and not a boat in this latest picture that was uploaded on the SUV's dedicated Facebook page. Whatever. The redesigned from the ground up 2011 Explorer should descend upon us in a couple of weeks time, maybe even sooner. Time wasters can check out the rest of the teaser pictures after the jump.

2011 Ford Explorer SUV: Lame Teaser Pictures Round 5


As if FoMoCo's marketing department would stop at round four... Anyway, here are two more crappy cropped teaser images of the all-new 2011 Ford Explorer crossover / SUV that is set to be fully revealed on the firm's Facebook page at the end of this month. If you haven't done so already, follow the jump to check out the rest of the pictures.

Ford to Baby Boomers: We Get that You�re Old and Feeble and Can�t Read Small Fonts


*This article has been (patronizingly) posted in a larger-than-normal font for our older readers
From next year, the fonts in Ford�s Edge and Explorer SUV models will be some 40% larger as well as thicker. The reason? Baby Boomers have poor eyesight. No, really, Ford�s done a study and everything. The bigger fonts will extend to interior display screens control and A/C controls, and will gradually be rolled out onto other models in the Ford range in coming years.
In a statement on their website, Ford expressed its desire to make it, �easier for people of all ages, particularly aging Baby Boomers, to read display fonts.� Ah, like the little boy or girl who flat-out tells his grandparents that they�re old and wrinkly, Ford has snagged upon that babying / slow and loud way anyone under the age of 30 speak to anyone over the age of 50:
�YES, MRS. JOHNSON. THE WEATHER IS NICE TODAY. DO YOU THINK YOU�LL GO DOWN TO THE PARK?�